We have been told to increase our price due to the quality of the wine; we have received 90 points and above from The Tasting Panel and other Wine Boards. Moreover, with this in mind, we were told to make the labels like any other bottle so that we could increase the price. Many stores told us the label devalues the brand and we could make 40% more. Yet, that is not our ethos. We want to offer a wine that everybody can enjoy, learn from, and get the most out of at an affordable price.

We source wines that are not just perfect pairings but also hold a cultural significance with the grape, soil, region, food, or mood. We wanted to balance the profile of the wine with the context of where it is grown and who it is grown by. Souring wines such as our PairME Seafood from a 9th Generation vineyard makes Melon de Bourgogne that has been paired with the oysters in the Loire regions for hundreds of years.

Our wines are sourced from various regions, but all have their own certifications: they are vegan, ethically traded, and farmed with ecological awareness. We want to give quality wines to our customers, but equally important is we value our planet and its people. The Earth that grows our vines and the farmers who tend to the wines and the makers who make it better every time is an ode to them.